We Are Improving Our Systems. We are working on improving our systems to serve you better. The site will be back to normal shortly.
Get Started

Invalid Structured Data: How to Solve It

Invalid structured data means schema.org markup on the page has syntax errors (malformed JSON-LD), uses incorrect property types, or violates the schema type's required format, causing it to fail validation in tools like Google's Rich Results Test. This typically happens from manual editing of JSON-LD blocks without validation, or a templating bug that outputs malformed values (like a price field containing text). Google will not display rich results for structured data that fails validation, so the page loses out on the enhanced SERP appearance entirely even though markup is technically present.

Invalid Structured Data: How to Solve It

Invalid structured data means schema.org markup on the page has syntax errors (malformed JSON-LD), uses incorrect property types, or violates the schema type's required format, causing it to fail validation in tools like Google's Rich Results Test. This typically happens from manual editing of JSON-LD blocks without validation, or a templating bug that outputs malformed values (like a price field containing text). Google will not display rich results for structured data that fails validation, so the page loses out on the enhanced SERP appearance entirely even though markup is technically present.

Why this happens

Invalid schema most often comes from manual editing of a JSON-LD block without running it back through a validator, a missing comma or unescaped quote is enough to break the entire structure even though the page looks completely normal. Templating bugs are the other major source, a price field that occasionally outputs text like "Call for pricing" instead of a number, or a date field that outputs an empty string when no publish date is set, both technically populating the property with a value that fails the required format. Because the error lives inside a script tag that never renders visibly, it can persist for a long time unnoticed.

What it costs you

Google runs structured data through strict validation before granting any rich result, so a schema block that fails to parse, or parses with an incorrectly typed value, loses eligibility for the enhanced appearance the schema was implemented to earn, even though the effort of adding markup was already spent. The page can look fine to a visitor while quietly failing a machine-readable check that only shows up in tools like Google's Rich Results Test. Left unchecked, every future update to that template carries the same defect forward until someone audits the underlying markup.
How it works

How we resolve it

01

Diagnose

We audit your current setup and identify the root cause.

02

Fix

We implement targeted corrections using proven methods.

03

Verify

We confirm the issue is resolved and monitor for recurrence.

Ready to grow your business?

Get a free audit from Arising Media. We identify what is holding your business back and show you exactly how to fix it.

What clients say

Results from businesses that trust us.

Excellent on Google ★★★★★ 5.0 out of 5 · 14 reviews
★★★★★

Andre and Arising Media are incredible at what they do and they have more than doubled our business. They go above and beyond to make sure that we succeed.

Brian Sirois
★★★★★

Absolutely loved working with the Arising Media team. They are extremely helpful in explaining any process and answering questions thoughtfully. This is an awesome team that provides quality and expertise.

Venus Vega
★★★★★

We have been working with Arising and Andre for years and their attentiveness to us is unmatched. Insightful direction on strategy and execution is perfect and has helped our business grow!!

Lana Camera
★★★★★

Andre and his team at Arising Media are the most professional team I have come across in terms of Google Search with SEO and SEM. They are extremely knowledgeable and know how to execute a successful plan that converts to leads and revenue growth.

Jamie Taylor
★★★★★

Could not be happier with Andre and his team's experience, professionalism, and support. They are so detail oriented. I could not be more grateful for all the time they took to get to know my brand so they could envision what I could not for myself.

Lily Ignatowski
★★★★★

I've worked with Andre on and off for almost four years. He's kind, courteous, and professional. His work is always top quality and he's always available to answer any questions I might have.

Charlie Serabian
★★★★★

I am very happy with my webpage. Andre & his crew are very technologically up to date, creative & talented. He goes above & beyond the call of duty. Good quality workmanship, great value, very professional & responsive.

Anne Lahr
★★★★★

Arising media is the best company to quickly develop a website or design a menu board.

Altin Muhaxheri
★★★★★

Very responsive throughout entire process. Good experience.

Sean R
★★★★★

Not only were they able to give me new digital boards for in-store but did a complete new website for me which is very easy to navigate. Very professional and hands on.

erolind simnica
★★★★★

Andre and his team are amazing and keep the calls coming in. Keep up the good work.

Chuck Haug
★★★★★

Best digital signage I've ever had! Awesome customer service! I love my website!

Marissa M
★★★★★

High recommend Arising Media to anyone looking for digital solutions.

Jamie Taylor
★★★★★

Andre and Arising Media are incredible at what they do and they have more than doubled our business. They go above and beyond to make sure that we succeed.

Brian Sirois
★★★★★

Absolutely loved working with the Arising Media team. They are extremely helpful in explaining any process and answering questions thoughtfully. This is an awesome team that provides quality and expertise.

Venus Vega
★★★★★

We have been working with Arising and Andre for years and their attentiveness to us is unmatched. Insightful direction on strategy and execution is perfect and has helped our business grow!!

Lana Camera
★★★★★

Andre and his team at Arising Media are the most professional team I have come across in terms of Google Search with SEO and SEM. They are extremely knowledgeable and know how to execute a successful plan that converts to leads and revenue growth.

Jamie Taylor
★★★★★

Could not be happier with Andre and his team's experience, professionalism, and support. They are so detail oriented. I could not be more grateful for all the time they took to get to know my brand so they could envision what I could not for myself.

Lily Ignatowski
★★★★★

I've worked with Andre on and off for almost four years. He's kind, courteous, and professional. His work is always top quality and he's always available to answer any questions I might have.

Charlie Serabian
★★★★★

I am very happy with my webpage. Andre & his crew are very technologically up to date, creative & talented. He goes above & beyond the call of duty. Good quality workmanship, great value, very professional & responsive.

Anne Lahr
★★★★★

Arising media is the best company to quickly develop a website or design a menu board.

Altin Muhaxheri
★★★★★

Very responsive throughout entire process. Good experience.

Sean R
★★★★★

Not only were they able to give me new digital boards for in-store but did a complete new website for me which is very easy to navigate. Very professional and hands on.

erolind simnica
★★★★★

Andre and his team are amazing and keep the calls coming in. Keep up the good work.

Chuck Haug
★★★★★

Best digital signage I've ever had! Awesome customer service! I love my website!

Marissa M
★★★★★

High recommend Arising Media to anyone looking for digital solutions.

Jamie Taylor

Still have questions?

Reach out and our team will get you a straight answer.