Question 1

What's the setup timeline?

Accepted Answer

Setup for conversion rate optimization consulting moves through analyze the customer journey, then test hypotheses systematically, then measure and optimize iteratively. We give you a particular timeline for each phase once the working relationship is scoped, not an open ended estimate.

Question 2

What's included in the scope?

Accepted Answer

At the Scale tier, conversion rate optimization consulting includes everything in Grow, structured A/B testing of proposed improvements, live dashboard tracking conversion performance. Lower and higher tiers add or remove scope from that baseline, they don't change what's covered.

Question 3

Who's available if we have questions?

Accepted Answer

A dedicated specialist remains available for questions, strategy discussions, and optimization guidance throughout the working relationship.

Question 4

What determines pricing for this?

Accepted Answer

Three tiers cover this: Grow at $1,020 for customer journey and analytics review to find drop off points, Scale at $2,040 for a more complete rollout including structured A/B testing, and Accelerate at a custom price for the full program including guidance to help your team continue optimizing after the working relationship ends.

Question 5

How is payment structured?

Accepted Answer

Grow and Scale are billed at their fixed tier rate ($1,020 and $2,040), while Accelerate is billed at a custom rate scoped to your program, not a large upfront retainer.

Question 6

Do you have experience in our industry?

Accepted Answer

We work across industries, but conversion rate optimization consulting sees the most demand from general contractors, plumbing and HVAC firms, roofing and electrical contractors, and property management companies. If your industry isn't on that list, we still scope it, the process doesn't change.

Question 7

What happens during Analyze the customer journey?

Accepted Answer

We analyze your website and customer journey using analytics, heatmaps, and user feedback to identify where conversions drop off and why.

Question 8

What happens during Test hypotheses systematically?

Accepted Answer

We develop hypotheses about what's preventing conversions and test improvements using A/B testing rather than making changes and hoping.

Question 9

What happens during Measure and optimize iteratively?

Accepted Answer

We measure impact carefully and optimize iteratively, implementing only what the data shows actually works.

Question 10

What does the Grow package include?

Accepted Answer

A customer journey and analytics review to find drop off points, a 7-business day audit with documented findings, and initial hypotheses for what is limiting conversions.

Question 11

What does the Scale package add over Grow?

Accepted Answer

Scale adds structured A/B testing of proposed improvements, a live dashboard tracking conversion performance, and weekly progress reports throughout testing.

Question 12

What does the Accelerate package add over Scale?

Accepted Answer

Accelerate adds iterative optimization across multiple testing cycles, a dedicated specialist available for ongoing strategy discussion, and guidance to help your team continue optimizing after the working relationship ends.

Question 13

Why does a traffic increase alone not solve the problem?

Accepted Answer

A traffic increase looks good on a report, but paying more to acquire visitors at the same conversion rate just makes the underlying problem more expensive. What matters is how many of those visitors actually convert.

Question 14

Do you make changes based on guesswork or data?

Accepted Answer

Experiments test improvements safely and rigorously, so decisions are based on data rather than assumptions. Changes are implemented only after A/B testing shows they actually work.

Question 15

Will our team be able to keep optimizing after the project ends?

Accepted Answer

Yes. We help your team understand the optimization methodology so improvements continue after the working relationship ends, rather than stalling once the engagement is over.

We Generate More Revenue From the Traffic You Already Have