Question 1

What's the setup timeline?

Accepted Answer

Setup for Google App Advertising moves through Firebase and event configuration, then creative assets and campaign structure, then ongoing quality optimization. We give you an exact timeline for each phase once the project is scoped, not an open ended estimate.

Question 2

What's the entry level budget?

Accepted Answer

Grow, our entry tier, starts at $500 and covers Firebase integration and conversion event setup. That's the floor for Google App Advertising.

Question 3

What's the billing schedule?

Accepted Answer

It runs as a monthly project at your chosen tier price, $500 to $1,960, billed the same way each month rather than in a lump sum.

Question 4

Which kinds of apps make up most of your client base?

Accepted Answer

Most of our Google App Advertising clients come from ecommerce and marketplace apps, subscription and membership apps, fintech and consumer finance apps, and health and fitness apps, the categories where install-to-revenue tracking matters most. If your app falls outside that list, the process doesn't change.

Question 5

How is performance reviewed?

Accepted Answer

We run weekly testing based on user quality metrics, not just install volume.

Question 6

What's the difference between Grow and Scale?

Accepted Answer

Grow covers Firebase integration and an initial Universal App Campaign structure across core Google properties. Scale adds full campaign management across Search, Play, YouTube, and Display, deep linking implementation, and weekly retention and cohort analysis.

Question 7

Do you need access to our app's analytics before starting?

Accepted Answer

Yes. Firebase integration and conversion event configuration in phase one gives Google's machine learning accurate signal to optimize toward, which is why it comes before any creative or campaign work.

Question 8

How do you decide what to bid for an install?

Accepted Answer

Target cost per install and cost per action bids are set from your verifiable user economics, lifetime value and retention data, not arbitrary industry benchmarks.

Question 9

What counts as a successful campaign here?

Accepted Answer

Day one and day seven retention and in-app revenue, not install volume alone. A cheap install that churns immediately isn't success by our measure.

Question 10

Do you handle creative asset production?

Accepted Answer

Yes. We develop diverse text, image, and video assets so Google's Universal App Campaign algorithm has the variety it needs to test and optimize placements across Search, Play, YouTube, and Display.

Question 11

What is deep linking and why does it matter?

Accepted Answer

Deep linking sends users from an ad directly into the relevant in-app screen instead of a generic app-store landing, smoothing onboarding and reducing early drop-off. It's included from Scale up.

Question 12

Can this work alongside our organic app store optimization?

Accepted Answer

Yes. Paid Universal App Campaigns and organic app store presence reinforce each other, install attribution data from this service also informs what your store listing should emphasize.

Question 13

How often do you report on results?

Accepted Answer

Monthly performance reporting on Grow, weekly retention and cohort analysis from Scale up, so bid adjustments happen before a bad batch of installs eats the budget.

Question 14

What happens if retention data shows a problem?

Accepted Answer

Target cost per install or cost per action bids get adjusted, and campaign structure gets revisited, before the issue compounds across a larger budget.

Question 15

Is there a contract or can we cancel anytime?

Accepted Answer

This runs month to month at your chosen tier price after campaigns go live, no long-term contract required.

We Drive App Installs and In-App Revenue From Google Campaigns