Should we post our pricing publicly? We worry it will scare off bigger events.

Transparent starting prices or per person ranges generally increase qualified inquiries, since event planners comparing multiple caterers tend to eliminate the ones with no pricing information at all before they even reach out.

We do weddings, corporate events, and private parties. Should they all be on one page?

No. Each type of client searches and decides differently, and separate pages let you speak directly to what each one actually cares about, which converts significantly better.

How much does photography quality really matter for search rankings and bookings?

Enormously. Catering is one of the most visually driven purchase decisions online, and both search engines and prospective clients respond directly to fast loading, high quality photography.

Should we list dietary accommodations like vegan, gluten free, or kosher options on the site?

Yes, prominently. Hosts with guests who have dietary restrictions frequently filter out caterers that do not clearly address this upfront, so making it easy to find can be the difference between being considered and being skipped entirely.

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Catering

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Our experience shows catering is booked on photos, availability, and trust for events people cannot afford to get wrong.