We already win most business through direct outreach and RFPs. Does our website even matter?

Increasingly, yes. Facility managers and procurement teams routinely research a vendor online before or during the RFP process, and a weak digital presence can quietly disqualify you before you ever get a chance to bid.

How do you handle marketing for the different facility types we service?

We build dedicated content for each facility type you serve, since the requirements, decision makers, and search behavior for a medical facility are very different from those for a retail chain or office building.

Is SEO really worth it for a B2B service like commercial cleaning?

Yes, though the strategy differs from consumer SEO. We target the targeted commercial and compliance related search terms facility managers and procurement staff actually use, which is lower volume but much higher intent.

Should we highlight green cleaning or sustainability practices if we have them?

Yes, prominently. A growing share of corporate and government RFPs namely score vendors on environmental practices, and documenting this clearly can be the deciding factor between two otherwise comparable bids.

Commercial Cleaning

We build the B2B presence that gets commercial cleaners into RFPs.

Our experience shows commercial cleaning contracts are won on reliability, compliance, and account management, not a flashy homepage.