We have great client outputs, but they're mostly under NDA or informal. How do we show proof?

Even without naming clients, you can document placement types, outlet tiers, and end state categories (coverage volume, sentiment shift, launch timing) in a way that demonstrates capability without breaking confidentiality.

Isn't SEO irrelevant for a relationship driven, referral based business like PR?

Referrals bring you in the door for warm leads, but every referred prospect still researches you online before the first call, and cold prospects searching by specialty (like 'healthcare PR firm') never reach you without organic visibility.

Our positioning already differentiates us internally. Why isn't that showing up on the site?

Internal differentiation often gets diluted into safe, generic language during the website process. We work from your verifiable point of view and exact wins, not a template, so the differentiation survives onto the page.

PR Firm Marketing: Web and SEO for Public Relations

We build proof driven websites and SEO for PR firms.

Our team delivers one team, every stage of growth. Our experience shows PR firms face the same media scrutiny they pitch to every client.