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Google App Advertising Services

App Installs and In App Revenue From Google Campaigns

App campaigns require different structure than search. We build audience targeting, creative testing frameworks, and bidding strategies that lower your cost per install and increase the quality of users you acquire.

  • Ad spend with no clear line to revenue
  • Channels running in isolation, reporting different numbers
  • SEO that stalls after an initial bump
  • Agencies that optimize for clicks, not pipeline

Why Us

One Team Running Every Channel Toward Measured Pipeline

We tie every channel to pipeline, not vanity metrics. One team runs your SEO, paid, and email together, so the reporting you get is the reporting a board would actually trust.

If your ad spend has no clear line to revenue, or every channel reports different numbers, let's fix that this week. Call (201) 771-1665 or talk to us and we'll show you where the measured pipeline is actually coming from.

Paid Media

Get your app installed by people who'll actually use it

We'll tune your campaigns for installs that stick.

Here is what happens next: we review your ad accounts and flag where budget is leaking. Then we book a 30-minute strategy call to show you where to reallocate spend for a stronger return.

Marketing Services/Google App Advertising Services
Pricing

What Google App Advertising Services costs

The verifiable success metric isn't the install, it's what users do after they download, and that takes deliberate setup. We're…

Grow

$500 One-time project investment
What's included
  • Firebase integration and conversion event setup
  • Universal App Campaign structure across core Google properties
  • Initial creative asset set for machine learning testing
  • Monthly performance reporting
Most popular

Scale

$980 One-time project investment
What's included
  • Full Universal App Campaign management across Search, Play, YouTube, and Display
  • Diverse creative asset development for ongoing testing
  • Deep linking implementation for smooth onboarding
  • Weekly retention and cohort analysis

Accelerate

$1,960 One-time project investment
What's included
  • Full scale app campaign management tied to lifetime value targets
  • Advanced audience targeting using competitor apps and lookalike modeling
  • Ongoing bid strategy refinement across install and in app action goals
  • Weekly reporting on retention cohorts and in app revenue

Prices shown are baseline advertised rates and subject to change based on project scope to ensure users understand the cost of working with us. Contact us for more information.

User acquisition built on retention, not just installs

Complete install attribution. Firebase integration tracks installs and post install events so you know exactly which campaigns are driving measured revenue.

Machine learning that's properly fed. Diverse creative assets across text, image, and video give Google's Universal App Campaign algorithm the variety it needs to test and optimize placements across Search, Play, YouTube, and Display.

Bidding tied to lifetime value. Target cost per install and cost per action bids are set from your verifiable user economics, not arbitrary benchmarks.

Retention and cohort visibility. We track day one and day seven retention and in app revenue so you know whether acquired users are sticking around and monetizing.

Installs that don't translate into engaged users

  • We're getting installs, but we can't tell which ones turn into retained, paying users
  • Our Universal App Campaigns feel like a black box we can't configure with confidence
  • We haven't set up proper conversion events, so Google's machine learning has nothing good to optimize toward
  • Our app store presence and our ad campaigns aren't working together as one acquisition strategy

The verifiable success metric isn't the install, it's what users do after they download, and that takes deliberate setup. We're not selling app installs, we're solving the gap between a cheap install and a user who opens the app twice and disappears. We hold ourselves to reviewing day one and day seven retention every week, the same cohort numbers we report to you, so bids adjust before a bad batch of installs eats the budget.

Grow $500

  • Firebase integration and conversion event setup
  • Universal App Campaign structure across core Google properties
  • Initial creative asset set for machine learning testing
  • Monthly performance reporting

Scale $980 Most popular

  • Full Universal App Campaign management across Search, Play, YouTube, and Display
  • Diverse creative asset development for ongoing testing
  • Deep linking implementation for smooth onboarding
  • Weekly retention and cohort analysis

Accelerate $1,960

  • Full scale app campaign management tied to lifetime value targets
  • Advanced audience targeting using competitor apps and lookalike modeling
  • Ongoing bid strategy refinement across install and in app action goals
  • Weekly reporting on retention cohorts and in app revenue
Delivery & Format
We monitor day one and day seven retention, in app behaviors, and lifetime value, adjusting target cost per install or cost per action bids so you acquire users profitably rather than just acquiring volume.
Google App Advertising Services: our approach
1

Firebase and event configuration

We implement Firebase integration and configure conversion events so Google's machine learning optimization has accurate signal to work from.

2

Creative assets and campaign structure

We develop diverse text, image, and video assets for testing, and structure campaigns around your app's monetization goals and lifetime value targets, including deep linking for smoother onboarding.

3

Ongoing quality optimization

We monitor day one and day seven retention, in app behaviors, and lifetime value, adjusting target cost per install or cost per action bids so you acquire users profitably rather than just acquiring volume.

What's the setup timeline?
Setup for Google App Advertising moves through Firebase and event configuration, then creative assets and campaign structure, then ongoing quality optimization. We give you an exact timeline for each phase once the project is scoped, not an open ended estimate.
What's the entry level budget?
Grow, our entry tier, starts at $500 and covers Firebase integration and conversion event setup. That's the floor for Google App Advertising.
What's the billing schedule?
It runs as a monthly project at your chosen tier price, $500 to $1,960, billed the same way each month rather than in a lump sum.
Which kinds of apps make up most of your client base?
Most of our Google App Advertising clients come from ecommerce and marketplace apps, subscription and membership apps, fintech and consumer finance apps, and health and fitness apps, the categories where install-to-revenue tracking matters most. If your app falls outside that list, the process doesn't change.
How is performance reviewed?
We run weekly testing based on user quality metrics, not just install volume.
What's the difference between Grow and Scale?
Grow covers Firebase integration and an initial Universal App Campaign structure across core Google properties. Scale adds full campaign management across Search, Play, YouTube, and Display, deep linking implementation, and weekly retention and cohort analysis.
Do you need access to our app's analytics before starting?
Yes. Firebase integration and conversion event configuration in phase one gives Google's machine learning accurate signal to optimize toward, which is why it comes before any creative or campaign work.
How do you decide what to bid for an install?
Target cost per install and cost per action bids are set from your verifiable user economics, lifetime value and retention data, not arbitrary industry benchmarks.
What counts as a successful campaign here?
Day one and day seven retention and in-app revenue, not install volume alone. A cheap install that churns immediately isn't success by our measure.
Do you handle creative asset production?
Yes. We develop diverse text, image, and video assets so Google's Universal App Campaign algorithm has the variety it needs to test and optimize placements across Search, Play, YouTube, and Display.
What is deep linking and why does it matter?
Deep linking sends users from an ad directly into the relevant in-app screen instead of a generic app-store landing, smoothing onboarding and reducing early drop-off. It's included from Scale up.
Can this work alongside our organic app store optimization?
Yes. Paid Universal App Campaigns and organic app store presence reinforce each other, install attribution data from this service also informs what your store listing should emphasize.
How often do you report on results?
Monthly performance reporting on Grow, weekly retention and cohort analysis from Scale up, so bid adjustments happen before a bad batch of installs eats the budget.
What happens if retention data shows a problem?
Target cost per install or cost per action bids get adjusted, and campaign structure gets revisited, before the issue compounds across a larger budget.
Is there a contract or can we cancel anytime?
This runs month to month at your chosen tier price after campaigns go live, no long-term contract required.
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