App campaigns require different structure than search. We build audience targeting, creative testing frameworks, and bidding strategies that lower your cost per install and increase the quality of users you acquire.
Why Arising Media
We tie every channel to pipeline, not vanity metrics. One team runs your SEO, paid, and email together, so the reporting you get is the reporting a board would actually trust.
The real success metric isn't the install, it's what users do after they download, and that takes deliberate setup. We're not selling app installs, we're solving the gap between a cheap install and a user who opens the app twice and disappears. We hold ourselves to reviewing day one and day seven retention every week, the same cohort numbers we report to you, so bids adjust before a bad batch of installs eats the budget.
Prices shown are baseline advertised rates and subject to change based on project scope to ensure users understand the cost of working with us. Contact us for more information.
Complete install attribution. Firebase integration tracks installs and post-install events so you know exactly which campaigns are driving real engagement.
Machine learning that's properly fed. Diverse creative assets across text, image, and video give Google's Universal App Campaign algorithm the variety it needs to test and optimize placements across Search, Play, YouTube, and Display.
Bidding tied to lifetime value. Target cost per install and cost per action bids are set from your actual user economics, not arbitrary benchmarks.
Retention and cohort visibility. We track day one and day seven retention and in-app revenue so you know whether acquired users are sticking around and monetizing.
The real success metric isn't the install, it's what users do after they download, and that takes deliberate setup. We're not selling app installs, we're solving the gap between a cheap install and a user who opens the app twice and disappears. We hold ourselves to reviewing day one and day seven retention every week, the same cohort numbers we report to you, so bids adjust before a bad batch of installs eats the budget.
We implement Firebase integration and configure conversion events so Google's machine learning optimization has accurate signal to work from.
We develop diverse text, image, and video assets for testing, and structure campaigns around your app's monetization goals and lifetime value targets, including deep linking for smoother onboarding.
We monitor day one and day seven retention, in-app behaviors, and lifetime value, adjusting target cost per install or cost per action bids so you acquire users profitably rather than just acquiring volume.
Further reading
I started Arising Media because I kept watching good businesses lose money to fragmentation, not incompetence. My goal is to give every client one point of accountability, not a committee of vendors pointing at each other.
Andre Cobham
Founder & CEO · Arising Media
