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Good Life Tea

Good Life Tea grew its business with digital marketing built for the Finger Lakes region. Arising Media's campaign drove more foot traffic and online sales.

The challenge

Where Good Life Tea started

When Good Life Tea, a premium tea retailer based in downtown Canandaigua in the heart of the Finger Lakes region, approached us for complete digital marketing support, they were struggling to compete with larger tea companies despite offering over one hundred ten premium loose leaf teas and carefully curated teaware to customers nationwide. Since opening their doors in 2013, Good Life Tea had built a loyal local following through their physical storefront, but their online presence wasn't effectively capturing the growing market of tea enthusiasts searching for specialty organic, herbal, and traditional teas through digital channels. Their Shopify store existed but lacked the marketing foundation needed to compete with established tea brands that dominated search results for terms like loose leaf tea, organic tea blends, and premium teaware. The disconnect between their exceptional product quality and limited digital visibility was preventing them from reaching tea lovers beyond their immediate Finger Lakes community who would appreciate their carefully selected inventory ranging from classic Earl Grey Supreme to unique blends like Hot Cinnamon Spice.
What we did

Our approach

began with executing complete product advertising campaigns across Google Search and Bing to capture high intent customers actively searching for premium tea products. We developed targeted campaigns for their diverse inventory, creating specific ad groups for green teas, black teas, herbal tisanes, oolong varieties, and specialized teaware, ensuring each product category reached customers with relevant interests and purchase intent. The Shopify theme improvements we implemented improved the user experience and conversion rates, with particular attention to showcasing their free shipping offer for orders over fifty five dollars and highlighting the free tea samples included with every web order. Our SEO work focused on establishing Good Life Tea as an authority for premium tea searches, developing content that educated customers about tea varieties, brewing techniques, and the quality differences that justify premium pricing. We assisted with brand management across all digital touchpoints, ensuring consistent messaging that positioned Good Life Tea as the accessible luxury tea source for discerning customers who valued quality and variety. The marketing campaign planning and strategy we provided addressed the seasonal nature of tea sales and the gifting opportunities that generate significant revenue during holidays and special occasions. We developed campaigns targeting tea enthusiasts during peak gifting seasons, wellness focused consumers during New Year health goals, and comfort seekers during cold weather months when hot tea consumption increases. Our strategy include
The result

What changed

Good Life Tea operates as a successful multi channel business that serves both their local Finger Lakes community and tea enthusiasts nationwide, with their digital presence effectively communicating the quality and expertise that has made them a trusted source for premium teas since 2013. The Solution We developed comprehensive strategic approach balancing local and national growth objectives by creating planned and strategized campaigns throughout the year targeting seasonal buying patterns and consumer demand cycles. We conducted three complete website upgrades and optimizations continuously evolving the platform to support growing complexity and performance requirements. We took ownership of managing over 200 SKUs optimizing each product for Google Shopping to maximize visibility and conversion, and launched strategic multi-channel campaigns including Google Search, dynamic campaigns, Performance Max, and Shopping campaigns across all major channels. --- Good Life Tea achieved significant growth despite pandemic challenges and market headwinds with web traffic increasing 40 percent through strategic search optimization and multi-channel campaign execution, and sales increasing 25 percent year over year demonstrating direct impact of improved search visibility and optimized campaign performance during challenging market period. The three website upgrades ensured platform s

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What clients say

Real outcomes from real businesses

Excellent on Google ★★★★★ 5.0 out of 5 · 14 reviews
★★★★★

Andre and Arising Media are incredible at what they do and they have more than doubled our business. They go above and beyond to make sure that we succeed.

Brian Sirois
★★★★★

Absolutely loved working with the Arising Media team. They are extremely helpful in explaining any process and answering questions thoughtfully. This is an awesome team that provides quality and expertise.

Venus Vega
★★★★★

We have been working with Arising and Andre for years and their attentiveness to us is unmatched. Insightful direction on strategy and execution is perfect and has helped our business grow!!

Lana Camera
★★★★★

Andre and his team at Arising Media are the most professional team I have come across in terms of Google Search with SEO and SEM. They are extremely knowledgeable and know how to execute a successful plan that converts to leads and revenue growth.

Jamie Taylor
★★★★★

Could not be happier with Andre and his team's experience, professionalism, and support. They are so detail oriented. I could not be more grateful for all the time they took to get to know my brand so they could envision what I could not for myself.

Lily Ignatowski
★★★★★

I've worked with Andre on and off for almost four years. He's kind, courteous, and professional. His work is always top quality and he's always available to answer any questions I might have.

Charlie Serabian
★★★★★

I am very happy with my webpage. Andre & his crew are very technologically up to date, creative & talented. He goes above & beyond the call of duty. Good quality workmanship, great value, very professional & responsive.

Anne Lahr
★★★★★

Arising media is the best company to quickly develop a website or design a menu board.

Altin Muhaxheri
★★★★★

Very responsive throughout entire process. Good experience.

Sean R
★★★★★

Not only were they able to give me new digital boards for in-store but did a complete new website for me which is very easy to navigate. Very professional and hands on.

erolind simnica
★★★★★

Andre and his team are amazing and keep the calls coming in. Keep up the good work.

Chuck Haug
★★★★★

Best digital signage I've ever had! Awesome customer service! I love my website!

Marissa M
★★★★★

High recommend Arising Media to anyone looking for digital solutions.

Jamie Taylor
★★★★★

Andre and Arising Media are incredible at what they do and they have more than doubled our business. They go above and beyond to make sure that we succeed.

Brian Sirois
★★★★★

Absolutely loved working with the Arising Media team. They are extremely helpful in explaining any process and answering questions thoughtfully. This is an awesome team that provides quality and expertise.

Venus Vega
★★★★★

We have been working with Arising and Andre for years and their attentiveness to us is unmatched. Insightful direction on strategy and execution is perfect and has helped our business grow!!

Lana Camera
★★★★★

Andre and his team at Arising Media are the most professional team I have come across in terms of Google Search with SEO and SEM. They are extremely knowledgeable and know how to execute a successful plan that converts to leads and revenue growth.

Jamie Taylor
★★★★★

Could not be happier with Andre and his team's experience, professionalism, and support. They are so detail oriented. I could not be more grateful for all the time they took to get to know my brand so they could envision what I could not for myself.

Lily Ignatowski
★★★★★

I've worked with Andre on and off for almost four years. He's kind, courteous, and professional. His work is always top quality and he's always available to answer any questions I might have.

Charlie Serabian
★★★★★

I am very happy with my webpage. Andre & his crew are very technologically up to date, creative & talented. He goes above & beyond the call of duty. Good quality workmanship, great value, very professional & responsive.

Anne Lahr
★★★★★

Arising media is the best company to quickly develop a website or design a menu board.

Altin Muhaxheri
★★★★★

Very responsive throughout entire process. Good experience.

Sean R
★★★★★

Not only were they able to give me new digital boards for in-store but did a complete new website for me which is very easy to navigate. Very professional and hands on.

erolind simnica
★★★★★

Andre and his team are amazing and keep the calls coming in. Keep up the good work.

Chuck Haug
★★★★★

Best digital signage I've ever had! Awesome customer service! I love my website!

Marissa M
★★★★★

High recommend Arising Media to anyone looking for digital solutions.

Jamie Taylor

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