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Missing 301 Redirects for WWW / Non-WWW: How to Solve It

Missing 301 redirects for www/non-www means both the www.example.com and example.com versions of the domain resolve independently instead of one permanently redirecting to the chosen canonical version. This happens when DNS is configured for both subdomains but the web server or CDN was never set up to force one version. Without the redirect, the domain effectively splits into two indexable sites in Google's eyes, diluting backlinks and ranking signals across both versions instead of consolidating them onto one preferred host.

Missing 301 Redirects for WWW / Non-WWW: How to Solve It

Missing 301 redirects for www/non-www means both the www.example.com and example.com versions of the domain resolve independently instead of one permanently redirecting to the chosen canonical version. This happens when DNS is configured for both subdomains but the web server or CDN was never set up to force one version. Without the redirect, the domain effectively splits into two indexable sites in Google's eyes, diluting backlinks and ranking signals across both versions instead of consolidating them onto one preferred host.

Why this happens

This gap appears when DNS is configured to resolve both the www and non-www versions of a domain, which is common for compatibility reasons, but the web server or CDN sitting in front of that DNS was never explicitly set up to force one version as canonical and redirect the other to it. It often traces back to how the domain and hosting were initially provisioned, sometimes by different people or vendors, without either one taking ownership of enforcing a single preferred host. Because both versions typically render the exact same content correctly, there's no visible break to alert anyone that a redirect rule is missing.

What it costs you

Without the redirect, Google can effectively treat www.example.com and example.com as two separate, fully indexable sites, meaning backlinks pointing to either version only build authority for that specific version instead of consolidating onto a single domain. This split can meaningfully understate your actual link authority, since the same backlink profile is divided across two hostnames instead of concentrated on one. It's also confusing for anyone auditing SEO performance, since traffic and rankings must be reconciled across two versions of one website.
How it works

How we resolve it

01

Diagnose

We audit your current setup and identify the root cause.

02

Fix

We implement targeted corrections using proven methods.

03

Verify

We confirm the issue is resolved and monitor for recurrence.

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Excellent on Google ★★★★★ 5.0 out of 5 · 14 reviews
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Brian Sirois
★★★★★

Absolutely loved working with the Arising Media team. They are extremely helpful in explaining any process and answering questions thoughtfully. This is an awesome team that provides quality and expertise.

Venus Vega
★★★★★

We have been working with Arising and Andre for years and their attentiveness to us is unmatched. Insightful direction on strategy and execution is perfect and has helped our business grow!!

Lana Camera
★★★★★

Andre and his team at Arising Media are the most professional team I have come across in terms of Google Search with SEO and SEM. They are extremely knowledgeable and know how to execute a successful plan that converts to leads and revenue growth.

Jamie Taylor
★★★★★

Could not be happier with Andre and his team's experience, professionalism, and support. They are so detail oriented. I could not be more grateful for all the time they took to get to know my brand so they could envision what I could not for myself.

Lily Ignatowski
★★★★★

I've worked with Andre on and off for almost four years. He's kind, courteous, and professional. His work is always top quality and he's always available to answer any questions I might have.

Charlie Serabian
★★★★★

I am very happy with my webpage. Andre & his crew are very technologically up to date, creative & talented. He goes above & beyond the call of duty. Good quality workmanship, great value, very professional & responsive.

Anne Lahr
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Arising media is the best company to quickly develop a website or design a menu board.

Altin Muhaxheri
★★★★★

Very responsive throughout entire process. Good experience.

Sean R
★★★★★

Not only were they able to give me new digital boards for in-store but did a complete new website for me which is very easy to navigate. Very professional and hands on.

erolind simnica
★★★★★

Andre and his team are amazing and keep the calls coming in. Keep up the good work.

Chuck Haug
★★★★★

Best digital signage I've ever had! Awesome customer service! I love my website!

Marissa M
★★★★★

High recommend Arising Media to anyone looking for digital solutions.

Jamie Taylor
★★★★★

Andre and Arising Media are incredible at what they do and they have more than doubled our business. They go above and beyond to make sure that we succeed.

Brian Sirois
★★★★★

Absolutely loved working with the Arising Media team. They are extremely helpful in explaining any process and answering questions thoughtfully. This is an awesome team that provides quality and expertise.

Venus Vega
★★★★★

We have been working with Arising and Andre for years and their attentiveness to us is unmatched. Insightful direction on strategy and execution is perfect and has helped our business grow!!

Lana Camera
★★★★★

Andre and his team at Arising Media are the most professional team I have come across in terms of Google Search with SEO and SEM. They are extremely knowledgeable and know how to execute a successful plan that converts to leads and revenue growth.

Jamie Taylor
★★★★★

Could not be happier with Andre and his team's experience, professionalism, and support. They are so detail oriented. I could not be more grateful for all the time they took to get to know my brand so they could envision what I could not for myself.

Lily Ignatowski
★★★★★

I've worked with Andre on and off for almost four years. He's kind, courteous, and professional. His work is always top quality and he's always available to answer any questions I might have.

Charlie Serabian
★★★★★

I am very happy with my webpage. Andre & his crew are very technologically up to date, creative & talented. He goes above & beyond the call of duty. Good quality workmanship, great value, very professional & responsive.

Anne Lahr
★★★★★

Arising media is the best company to quickly develop a website or design a menu board.

Altin Muhaxheri
★★★★★

Very responsive throughout entire process. Good experience.

Sean R
★★★★★

Not only were they able to give me new digital boards for in-store but did a complete new website for me which is very easy to navigate. Very professional and hands on.

erolind simnica
★★★★★

Andre and his team are amazing and keep the calls coming in. Keep up the good work.

Chuck Haug
★★★★★

Best digital signage I've ever had! Awesome customer service! I love my website!

Marissa M
★★★★★

High recommend Arising Media to anyone looking for digital solutions.

Jamie Taylor

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