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Www Vs Non Www Inconsistency: How to Solve It

WWW versus non-WWW inconsistency occurs when both the www and non-www versions of a domain resolve and serve content without one permanently redirecting to the other, so the same site is technically accessible at two different hostnames. This typically happens when DNS and server configuration are set up to answer for both hostnames but no canonical redirect or rel=canonical tag is enforced between them. Search engines can then index both hostname variants as separate sites, splitting backlink equity and diluting the domain's overall ranking signals.

WWW vs Non-WWW Inconsistency: How to Solve It

WWW versus non-WWW inconsistency occurs when both the www and non-www versions of a domain resolve and serve content without one permanently redirecting to the other, so the same site is technically accessible at two different hostnames. This typically happens when DNS and server configuration are set up to answer for both hostnames but no canonical redirect or rel=canonical tag is enforced between them. Search engines can then index both hostname variants as separate sites, splitting backlink equity and diluting the domain's overall ranking signals.

Why this happens

This typically happens when DNS and server configuration are set up to answer for both the www and non-www hostnames, often for compatibility reasons, but no canonical redirect or rel=canonical tag is enforced to consolidate one hostname into the other, leaving both technically live and reachable. Server migrations are a common trigger, since a new host or CDN may add a wildcard DNS record covering both variants without anyone re-establishing the redirect rule that existed on the previous setup.

What it costs you

Search engines can index both hostname variants as functionally separate sites, splitting backlink equity and diluting the domain's overall ranking signals across two versions of what should be treated as one property. External sites and old backlinks pointing to whichever hostname isn't the canonical one continue contributing zero value to rankings until the redirect is put in place to consolidate that authority.
How it works

How we resolve it

01

Diagnose

We audit your current setup and identify the root cause.

02

Fix

We implement targeted corrections using proven methods.

03

Verify

We confirm the issue is resolved and monitor for recurrence.

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What clients say

Results from businesses that trust us.

Excellent on Google ★★★★★ 5.0 out of 5 · 14 reviews
★★★★★

Andre and Arising Media are incredible at what they do and they have more than doubled our business. They go above and beyond to make sure that we succeed.

Brian Sirois
★★★★★

Absolutely loved working with the Arising Media team. They are extremely helpful in explaining any process and answering questions thoughtfully. This is an awesome team that provides quality and expertise.

Venus Vega
★★★★★

We have been working with Arising and Andre for years and their attentiveness to us is unmatched. Insightful direction on strategy and execution is perfect and has helped our business grow!!

Lana Camera
★★★★★

Andre and his team at Arising Media are the most professional team I have come across in terms of Google Search with SEO and SEM. They are extremely knowledgeable and know how to execute a successful plan that converts to leads and revenue growth.

Jamie Taylor
★★★★★

Could not be happier with Andre and his team's experience, professionalism, and support. They are so detail oriented. I could not be more grateful for all the time they took to get to know my brand so they could envision what I could not for myself.

Lily Ignatowski
★★★★★

I've worked with Andre on and off for almost four years. He's kind, courteous, and professional. His work is always top quality and he's always available to answer any questions I might have.

Charlie Serabian
★★★★★

I am very happy with my webpage. Andre & his crew are very technologically up to date, creative & talented. He goes above & beyond the call of duty. Good quality workmanship, great value, very professional & responsive.

Anne Lahr
★★★★★

Arising media is the best company to quickly develop a website or design a menu board.

Altin Muhaxheri
★★★★★

Very responsive throughout entire process. Good experience.

Sean R
★★★★★

Not only were they able to give me new digital boards for in-store but did a complete new website for me which is very easy to navigate. Very professional and hands on.

erolind simnica
★★★★★

Andre and his team are amazing and keep the calls coming in. Keep up the good work.

Chuck Haug
★★★★★

Best digital signage I've ever had! Awesome customer service! I love my website!

Marissa M
★★★★★

High recommend Arising Media to anyone looking for digital solutions.

Jamie Taylor
★★★★★

Andre and Arising Media are incredible at what they do and they have more than doubled our business. They go above and beyond to make sure that we succeed.

Brian Sirois
★★★★★

Absolutely loved working with the Arising Media team. They are extremely helpful in explaining any process and answering questions thoughtfully. This is an awesome team that provides quality and expertise.

Venus Vega
★★★★★

We have been working with Arising and Andre for years and their attentiveness to us is unmatched. Insightful direction on strategy and execution is perfect and has helped our business grow!!

Lana Camera
★★★★★

Andre and his team at Arising Media are the most professional team I have come across in terms of Google Search with SEO and SEM. They are extremely knowledgeable and know how to execute a successful plan that converts to leads and revenue growth.

Jamie Taylor
★★★★★

Could not be happier with Andre and his team's experience, professionalism, and support. They are so detail oriented. I could not be more grateful for all the time they took to get to know my brand so they could envision what I could not for myself.

Lily Ignatowski
★★★★★

I've worked with Andre on and off for almost four years. He's kind, courteous, and professional. His work is always top quality and he's always available to answer any questions I might have.

Charlie Serabian
★★★★★

I am very happy with my webpage. Andre & his crew are very technologically up to date, creative & talented. He goes above & beyond the call of duty. Good quality workmanship, great value, very professional & responsive.

Anne Lahr
★★★★★

Arising media is the best company to quickly develop a website or design a menu board.

Altin Muhaxheri
★★★★★

Very responsive throughout entire process. Good experience.

Sean R
★★★★★

Not only were they able to give me new digital boards for in-store but did a complete new website for me which is very easy to navigate. Very professional and hands on.

erolind simnica
★★★★★

Andre and his team are amazing and keep the calls coming in. Keep up the good work.

Chuck Haug
★★★★★

Best digital signage I've ever had! Awesome customer service! I love my website!

Marissa M
★★★★★

High recommend Arising Media to anyone looking for digital solutions.

Jamie Taylor

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